DON CADORA CONSULTANTS
Conscious Marketing
Advanced Targeting | Startup Launch Consulting | Ad Buying | Copywriting | High Conversion Creative For Instagram, Facebook, TikTok, Youtube, Google Ads.
DON CADORA CONSULTANTS
Conscious Marketing
Advanced Targeting | Startup Launch Consulting | Ad Buying | Copywriting | High Conversion Creative For Instagram, Facebook, TikTok, Youtube, Google Ads.
We specialize in Facebook and Instagram Ad Buying, supported by a network of top-tier consultants: advertisers, marketers, video producers, designers, and developers. Together, we create digital marketing campaigns that engage audiences at every stage of the sales funnel.
We start by reverse-engineering your sales funnel, focusing on your offer. From there, we craft upsell opportunities and subscription pathways to maximize average order value and lifetime customer value.
Our advertising campaigns go beyond the surface, utilizing the “pound of proof” approach—featuring testimonials, expert opinions, and your own credentials to build credibility and trust.
Long copy is underutilized by amateur marketers but we leverage it to create everlasting ads that constantly engage, gain exponential social proof, and lead to sales.
Our ideal clients are mission-driven, and we’ve partnered with leaders in Health & Wellness, Nutraceuticals, Healing, International Non-Profits, and Media. E-commerce advertising is our core specialty, where we bring integrated expertise across marketing and media.
We offer integrated marketing and media expertise with effective and intuitive curation of copy, culture, information, digital assets, and video — especially when there's strong emotional content that must be handled well.
Not clicks. Not impressions. Not reach.
Conversions means leads and SALES. But if you have a video or article that you want to reach as many eyeballs as possible, of course, we can help.
A core service we offer is The Conscious USP. USP stands for Unique Selling Proposition. The more refined your USP, the more likely you'll be able to speak to your customers or your audience.
But companies labeling themselves as "conscious" have a challenge. Often idealist upstarts think being Conscious, Organic, Green, or Fair Trade IS their USP. It's not.
A USP means defining yourself apart from the competition. And in the emerging conscious world -- think anything, including magazines, you might find in Whole Foods -- there is A LOT of competition. So you have to carve out your niche.
The secret is: that niche can be INTERNAL or EXTERNAL—related to your product features or perceived benefits.
That's where we come in. But hashing out perceived benefits is not about lying to your customers or creating a placebo effect to replace your actual product. It's about finding out what your customer really wants. In fact, it's about finding out what your customer really needs. The only way to do that is through testing.
We develop Digital Marketing Plans that include cutting edge Facebook and Instagram Advertising with Advanced Targeting and Remarketing focuses.
We supplement Facebook and Instagram Ads with Youtube, Google Adwords, Display Remarketing, and Google Shopping for a “surround-sound” approach.
We craft emotional appeals by reading customers "a page in their own diary". We engineer lasting impressions.
A combination of Evergreen Content (tested ads that work over the longterm), Automation (triggered ads and automated messaging including email), Value-Creating Content (such as educational or entertaining content for your audience), and advanced demographic and behavior targeting ensures your marketing success.
"I look forward to learning more about your company and your vision."
- DON CADORA
*Video Production and Web Development Is Usually Contracted Out, Extra Fees Apply.
These aren't all of our clients, but they're our favorites.