Inspired by the rugged spirit of WWII ski anoraks, BOMB SQUAD SKI COMPANY combines timeless aesthetics with modern functionality—the most eco-friendly ski jacket on the market.
Outdoor Eco-Friendly Ski Apparel
Scope: Branding | Integrated Digital Marketing | E-commerce Websites | Social | Action Sports Media Production Oversight | Analytics Integrations
BSSC’s premiere product, the reversible Morgan Anorak has no market rival in its fusion of ski apparel technology and eco-friendly fashion.
DC Consultants launched this innovative product, gaining significant traction and visibility on the slopes in just one season.
We proved our ability to sell a relatively high-ticket product for everyday consumers
Our Work
Brand Story
We crafted Bomb Squad’s story, incorporating inspirational historical touchpoints and emphasizing Eco-Friendly technical materials.
Action Sports Video Production Oversight
DC Consultants oversaw action sport photography and video production teams, molding sports documentary footage into product-centric marketing content.
BSSC Media Teams waited for deep powder skiing alongside pro skiers for unbelievable footage.
We consulted on shot lists and.
Social Media Strategy: Instagram + Facebook
Instagram-heavy Social Media Strategy leveraged professional sports video and compelling outdoor fashion shoots.
Social Media Advertising: Meta Ad Buying + Google Ads
Using advanced targeting methods, we were able to convert cold audiences into customers of this innovative niche product.
Retargeting on Meta (Instagram/Facebook) increased sales significantly while additional remarketing efforts on Google Ads and Google Shopping (Product Listing Ads) supported and diversified media placements.
Integrated Product Catalogue ads helped sell diverse low-ticket branded products to increase Average Order Value (AOV).
Shopify Plus E-Commerce Website Build
We worked with developers and finalized the Bomb Squad Ski Company website opting for product shots of models taken outdoors resulting in compelling imagery that illustrated the customer’s desired end result—adventure and deep powder!
In an innovative twist, e-commerce website product images focused on outdoor shots allowing customers to visualize the desired result—outdoor adventure.