Head of Growth + Creative
Performance Marketing
Head of Growth + Creative
Performance Marketing
Head of Growth + Creative Strategy
FOR DTC brands
Don Cadora, Head of Growth + Creative Strategist | Performance Marketing
+ Meta, Facebook, Instagram Ad Buyer | Paid Social Expert
+ Certified Google Partner (Display, Search, YouTube Ads)
+ Shopify Plus Partner
+ Professional Copywriter, Screenwriter, Creative Strategist
I’m a Performance Marketer who can get you real sales, real ROAS.
I embed, run Meta and Google, with the ability to ship the Shopify work myself. You get a senior operator who owns the weekly number — not a slide deck and a junior team.
MY JOB
Most small to mid-sized brands ($2 Million - $20 Million) don’t need a full-time CMO. They need someone who will open Ads Manager, create a full funnel, fix the page that is wasting spend (fast), and report real results.
WHAT I DELIVER
Paid social and search: Meta (Facebook/Instagram) and Google
Full funnel: offer, landing page, retargeting, email
Shopify: pages, theme work, tracking, conversion path
Copy: ads, long-form pages, video scripts
Plus AI-assisted web development so tests go live in days, not sprints
My Track Record
I manage millions in ad spend at a profitable ROAS.
I operate as the marketing department at small companies. Hands-on.
I’m selective with the companies I work with, usually working with 2-3 clients at a time.
Who I CAN HELP
DTC Brands in Wellness, Supplements, Skincare, Fashion Apparel, and more
$10K minimum ad spend budgets.
Past “founder running Facebook at midnight”
But not ready to pay for a full-time Marketing Director.
Not for: pre-revenue ideas, local service businesses, or companies that want a brand strategist who does not touch the accounts.
Facebook & Instagram Ads (META PROS) | SHOPIFY PLUS PARTNERS| Google ADS | YOUTUBE | + TikTOK | + PINTEREST
Case Studies + Client News
Copywriter Trained in Journalism & Columnwriting by Tom Graham, SF Chronicle Editor of Pulitzer Prize-Winner Herb Caen.
Informed by compelling narrative-driven journalism, the copy I utilize comes crafted from proven Ad Blocks that can be applied to landing pages, social ads, or even video scripts.
I offer integrated marketing and media expertise with effective and intuitive curation of copy, culture, information, digital assets, and video — especially when there's strong emotional content that must be handled well.
My screenwriting experience informs video scripts that tell a story, educate, entertain, and SELL.
I start by reverse-engineering your sales funnel, focusing on your offer.
From there, I craft upsell opportunities and subscription pathways to maximize average order value and lifetime customer value.
Advertising campaigns go beyond the surface, utilizing the “pound of proof” approach.
We feature real testimonials, expert opinions, and your own credentials to build credibility and trust.
Long copy is underutilized by amateur marketers, but I leverage it to create everlasting ads that constantly engage, gain exponential social proof, and lead to sales.
My Clients
Entertainment - Media - Marketing - Social Media - Technology - Fashion - Finance - Global Non-Profit - Sports - Health - Mobile Apps - Organic Foods - Luxury - International Relations - Advertising - Journalism - Environmental & Social Activism
Ideal clients are mission-driven, and we’ve partnered with leaders in Health & Wellness, Nutraceuticals, Healing, International Non-Profits, and Media. E-commerce advertising is our core specialty, where we bring integrated expertise across marketing and media.
These aren't all of our clients, but they're our favorites.
Testimonials
“I can wholehearted recommend anyone to Don Cadora and his team. Don was satisfied with nothing less than a job well done. Don was our expert in digital strategy and email marketing, he also managed our complex website meeting very short deliverable dates with aplomb and on time. He is reliable and knowledgeable.”
“Don is the consummate team player - skilled at listening as well as planning. He is not afraid to take on new challenges and offers unique and innovative solutions to complex marketing issues...a pure joy to work with.”
“Don always has good energy and a good attitude. He’s also way more tuned into the digital world than I’ll ever be. I know how to make videos and websites, but I don’t actually go outside that bubble very often. Don knows about my world and how to market to the world of “normal people”. That’s a serious acheivement, if you ask me!”
Current Strategies
GUIDE: Proven Copywriting & Video Scripting Ad Blocks
+ Latest Setup For Meta’s Andromeda Algorithm Updates
