Freelance Home
SOCIAL MARKETING
+ Full Stack Digital
Freelance Home
SOCIAL MARKETING
+ Full Stack Digital
FULL FUNNEL, “CONSCIOUS MARKETING”
Facebook & Instagram Ads (META PROS) | SHOPIFY PLUS PARTNERS| Google ADS | YOUTUBE | + TikTOK | + PINTEREST
+ Meta, Facebook, Instagram Ad Buyers
+ Certified Google Partners (Display, Search, YouTube Ads)
+ Shopify Plus Partners
+ Professional Copywriting
Don Cadora, a results-driven marketer with decades of client success
I specialize in Facebook and Instagram Ad Buying, supported by a network of top-tier consultants: advertisers, marketers, video producers, designers, and developers. Together, we create digital marketing campaigns that engage audiences at every stage of the sales funnel.
I start by reverse-engineering your sales funnel, focusing on your offer.
From there, we craft upsell opportunities and subscription pathways to maximize average order value and lifetime customer value.
Our advertising campaigns go beyond the surface, utilizing the “pound of proof” approach
We feature real testimonials, expert opinions, and your own credentials to build credibility and trust.
Long copy is underutilized by amateur marketers but I leverage it to create everlasting ads that constantly engage, gain exponential social proof, and lead to sales.
Copywriter Trained in Journalism & Columnwriting by Tom Graham, SF Chronicle Editor of Pulitzer Prize-Winner Herb Caen.
Informed by compelling narrative-driven journalism, the long (or short) copy we utilize comes crafted from proven Ad Blocks that can be applied to landing pages, social ads, or even video scripts.
We offer integrated marketing and media expertise with effective and intuitive curation of copy, culture, information, digital assets, and video — especially when there's strong emotional content that must be handled well.
Our screenwriting experience informs video scripts that tell a story, educate, entertain, and SELL.
↓ GET MY Professional Copywriting Handbook below ↓
Case Studies + Client News
Our Clients
Entertainment - Media - Marketing - Social Media - Technology - Fashion - Finance - Global Non-Profit - Sports - Health - Mobile Apps - Organic Foods - Luxury - International Relations - Advertising - Journalism - Environmental & Social Activism
Ideal clients are mission-driven, and we’ve partnered with leaders in Health & Wellness, Nutraceuticals, Healing, International Non-Profits, and Media. E-commerce advertising is our core specialty, where we bring integrated expertise across marketing and media.
These aren't all of our clients, but they're our favorites.
Testimonials
“I can wholehearted recommend anyone to Don Cadora and his team. Don was satisfied with nothing less than a job well done. Don was our expert in digital strategy and email marketing, he also managed our complex website meeting very short deliverable dates with aplomb and on time. He is reliable and knowledgeable.”
“Don is the consummate team player - skilled at listening as well as planning. He is not afraid to take on new challenges and offers unique and innovative solutions to complex marketing issues...a pure joy to work with.”
“Don always has good energy and a good attitude. He’s also way more tuned into the digital world than I’ll ever be. I know how to make videos and websites, but I don’t actually go outside that bubble very often. Don knows about my world and how to market to the world of “normal people”. That’s a serious acheivement, if you ask me!”
Get My Professional Copywriting Handbook
The CONSCIOUS USP is more than your product. It's the SOUL of your brand.
Our Focus Is Conversions [Sales].
Not clicks. Not impressions. Not reach.
Conversions means leads and SALES. But if you have a video or article that you want to reach as many eyeballs as possible, of course, we can help.
The Conscious USP - Your Brand Story
A core service we offer is The Conscious USP. USP stands for Unique Selling Proposition. The more refined your USP, the more likely you'll be able to speak to your customers or your audience.
But companies labeling themselves as "conscious" have a challenge. Often idealist upstarts think being Conscious, Organic, Green, or Fair Trade IS their USP. It's not.
A USP means defining yourself apart from the competition. And in the emerging conscious world -- think anything, including magazines, you might find in Whole Foods -- there is A LOT of competition. So you have to carve out your niche.
The secret is: that niche can be INTERNAL or EXTERNAL—related to your product features or perceived benefits.
That's where we come in. But hashing out perceived benefits is not about lying to your customers or creating a placebo effect to replace your actual product. It's about finding out what your customer really wants. In fact, it's about finding out what your customer really needs. The only way to do that is through testing.
We develop Digital Marketing Plans that include cutting edge Facebook and Instagram Advertising with Advanced Targeting and Remarketing focuses.
We supplement Facebook and Instagram Ads with Youtube, Google Adwords, Display Remarketing, and Google Shopping for a “surround-sound” approach.
We craft emotional appeals by reading customers "a page in their own diary". We engineer lasting impressions.
A combination of Evergreen Content (tested ads that work over the longterm), Automation (triggered ads and automated messaging including email), Value-Creating Content (such as educational or entertaining content for your audience), and advanced demographic and behavior targeting ensures your marketing success.
"I look forward to learning more about your company and your vision."
- DON CADORA